Strategy, response and media relations when the worst-case scenario happens. We provide counsel on messaging, public relations and stakeholder relations.
We develop thoughtful PR strategies to increase public awareness through earned media across the media landscape for change-makers, nonprofits, public agencies and businesses large and small.
For complicated, long-term projects with numerous stakeholders, complex deliverables and significant milestones.
Wing Luke Museum, in partnership with Bruce Lee Foundation and Shannon Lee, unveiled an all-new immersive exhibit in 2022 titled Be Water, My Friend: The Teachings of Bruce Lee. The permanent exhibit features digital interactives that allow visitors to follow in Bruce’s footsteps as he developed his fundamental mind, body and spirit philosophy. Accompanied by exhibit text written by Shannon Lee, digital interactives present a combination of quotes and video that guide visitors through his journey.
New exhibit at the Wing Luke Museum celebrates the life of Bruce Lee – KING 5
Seattle Children’s Theatre opened the world premiere of The Boy Who Kissed the Sky in 2022. Inspired by the early life and influences of hometown hero and global rock music icon, Jimi Hendrix, the play tells the story of a young boy growing up in the heart of Seattle’s Central District. Written by award-winning playwright and director Idris Goodwin.
‘The Boy Who Kissed the Sky’ explores Jimi Hendrix’s childhood – KUOW
Force 10 Hoops, the four-time WNBA championship ownership group of the Seattle Storm, has blazed new ground since taking charge of the Storm in 2008. The $150M valuation of the Storm in 2023 marked a new era for the WNBA and women’s professional sports teams. In 2024, the Storm celebrated the opening of a state-of-the-art practice facility for the team, continuing their groundbreaking leadership.
How the Seattle Storm became the WNBA’s most valuable team – Fast Company long read
14 key pitch deck slides the WNBA’s Seattle Storm used to sell stakes that raised the team’s valuation to a record-setting $151 million – Business Insider
To celebrate the future return of live musical theater, The 5th Avenue Theatre launched a multi-month campaign called Fall in Love with The 5th to bring joy to public spaces with surprise performances by The 5th Avenue Singing Telegrams. Darkened during the COVID-19 pandemic, The 5th Avenue Theatre typically welcomes more than 300,000 audience members and contributes $27.3 million annually to the local economy.
More than 5th Avenue abuzz about return of live theater to downtown Seattle – KNKX
Pacific Science Center (PacSci) hosted the world premiere of HOCKEY: Faster Than Ever, a highly-interactive touring exhibition focusing on the science, history, and culture of hockey. The exhibit coincided with the Seattle Kraken’s inaugural season.
Everything you ever wanted to know about hockey in one exhibit at Seattle’s Pacific Science Center – The Seattle Times
Elliott Bay Connections (EBC) is a new public–private partnership to connect, restore and revitalize public parks along the Elliott Bay waterfront from Pier 62 (the northern end of Waterfront Park) to the beach just south of Smith Cove. The project, expected to be complete by June 2026, is funded entirely by private philanthropic donations.
Melinda French Gates, MacKenzie Scott to help transform Seattle waterfront – The Seattle Times
Luminosity PR and its preferred design partner, People People, developed an education microsite Learn About Wolves for Wolf Haven International, to serve teachers, educators and the public in learning more about the complex role wolves play in ecosystem health and longevity. In addition, Luminosity assisted Wolf Haven in streamlining its online donations and creating an improved user experience for donors, fans and staff of Wolf Haven. Photos courtesy of Wolf Haven International/Julie Lawrence
Learn About Wolves – Wolf Haven International
Luminosity PR crafted a cohesive communication framework conveying The Nature Conservancy Washington’s strategic plan with powerful, compelling, impact-oriented language intended to invite action and investment, while ensuring alignment with strategic directives from other parts of the larger organization.
Luminosity PR led efforts for the first COVID-19 vaccine distribution at a Transforming Age senior living community. The vaccine delivery was part of the initial Washington State rollout of the vaccine in December 2020.
With a shot in the arm and the pump of a fist, coronavirus vaccines start at long-term care facilities in Washington – The Seattle Times
‘The best Christmas present.’ Seattle Senior living community gets Covid-19 vaccine – KUOW
Luminosity partnered with HopeSource to grow public awareness and build support for several projects at a key stage of development in Ellensburg and surrounding counties. HopeSource is a nonprofit providing social services in central Washington including affordable housing, food banks, cold weather shelters, childcare and transportation.
HopeSource relocates its office to historic Ellensburg train depot – Daily Record
Luminosity has served as Plymouth Housing’s public relations agency of record since 2019 and the launch of the PROOF Campaign to fund new permanent supportive housing.
In the ensuing years, we’ve celebrated the groundbreaking and openings of buildings funded by the PROOF campaign, including the Bob & Marcia Almquist Place, Kris Benson Place and Bertha Pitts Campbell Place. Our work has included communications support for key fundraising events, Seattle Dances and the Key to Hope luncheon as well as crisis support during the pandemic.
Extraordinary generosity will help homeless crisis – The Seattle Times
Luminosity PR supported Southwest Youth and Family Services with strategic communications for the New Futures program, serving 91 youth and families with academic support, STEM based learning, arts education and youth and family development services. All participants of the program are low to very low-income and have English as a second language.
Emily Crawford is a creative leader and journalist with more than two decades in communications, PR and marketing roles at nonprofits and public agencies. She excels at crafting compelling stories across traditional and digital media. She founded Luminosity Public Relations in 2018 to serve organizations focused on arts and culture, environmental conservation and providing social services.
As a senior communications strategist, Emily provides arts-related organizations, nonprofits and treasured city assets with strategies that raise public awareness, defend brand reputations and drive stakeholder engagement. Prior to founding Luminosity, Emily served as the Director of Marketing for the Pike Place Market Preservation and Development Authority (PDA), where she managed a multi-year communications strategy for a $74 million expansion of the historic market.
She is an active board member of SeaLife Response, Rehab and Research (SR3), a science-based organization and marine life hospital dedicated to improving the health of marine wildlife.